SKIMS Hong Kong store will open at Times Square in Causeway Bay, Lane Crawford announced, marking the brand’s first dedicated retail location in Asia.
Lane Crawford, the Hong Kong department store, said the SKIMS Hong Kong store will be located inside Times Square, the major shopping complex in Causeway Bay. The retailer called it the brand’s first Asia standalone store and said more opening details will be released soon.
SKIMS was co-founded in 2019 by U.S. media personality Kim Kardashian and Jens Grede as a clothing and underwear label focused on modern body solutions. The brand markets functional shapewear, seamless underwear, loungewear, and activewear designed to fit a wide range of body types, and it has become known internationally for its skinlike fabrics and precise tailoring.
What the SKIMS Hong Kong store will stock
The brand emphasizes inclusive sizing and skin-matching colors. SKIMS says it offers sizes from XXS to 5XL, a range of shaping pieces, and stretch underwear engineered to return to its original size. The label also developed multiple nude shades to match different skin tones, so customers can find underpinnings tailored to both color and fit.
SKIMS credits its popularity to fine tailoring and high-stretch, breathable proprietary fabrics. The brand’s signature lines aim for a second-skin feel, prioritizing close comfort and light support over heavy construction.
In a statement released by Lane Crawford, Kim Kardashian said, “Hong Kong has incredible energy, a distinct fashion point of view, and global influence. Opening a flagship here will let customers experience the quality, fit, and innovation of every SKIMS piece in a more personal way,” she said.
The SKIMS Hong Kong store arrival reflects growing demand in the region for inclusive, fit-focused basics, Lane Crawford said. The retailer asked customers to follow Lane Crawford and SKIMS channels for the official opening date and in-store event information.
Shoppers interested in trying the brand in person can expect the SKIMS Hong Kong store to offer in-store fittings and the brand’s full assortment, Lane Crawford added. Watch for formal announcements from both companies with the exact opening schedule and any launch promotions.
