Team Wang RESET collection arrives as the seventh chapter of TEAM WANG design’s COOKIES series, a capsule built around creative director Jackson Wang’s personal growth and shifting perspectives, the brand said.
Team Wang RESET collection concept space
To mark COOKIES 7, TEAM WANG design opened a temporary concept space from April 25 to May 10 at JULU758, a gallery and event space in Shanghai’s Jing’an district, the company said.
The installation translated the idea of resetting perception into a walkable experience, organized into four stages: ZERO OUT, COORDINATE, REBUILD, and RESET.
The space favored a black foundation, manipulated lighting, reflective glass, and layered LED screens to shift transparency and atmosphere as visitors moved through the stages.
Interactive elements and audience capture
An interactive installation captured visitors’ images in real time and projected them back unpredictably, the brand said, extending RESET from a visual and sartorial concept into a physical encounter.
How RESET reframes judgement and action
Where the previous chapter, ACCEPTANCE, examined the coexistence of light and shadow, RESET maps the next cognitive stage, the brand said.
RESET positions the act of resetting as what follows acceptance, a process of restarting rather than layering on more responses.
In this view, perception precedes intention, and clear structure replaces instinctive reaction, emphasizing an inward reordering of growth rather than outward change.
Design language and visual system
The Team Wang RESET collection uses deliberately diluted neutrals as its base, with smoke gray, sandstone, deep moss, dark brown, taupe, and khaki forming a nature-adjacent palette.
Low saturation and gray undertones move color from expression into a supporting role, making hue the backdrop for structure and material.
The overall aesthetic returns to a more primal visual logic, continuing the brand’s restraint and structural emphasis while moving its identity forward.
The brand said it is simplifying TEAM WANG design to the monogram TWD, tightening the symbol into a more compact identity for future seasons.
Where to buy the Team Wang RESET collection
The Team Wang RESET collection will be available through TEAM WANG design’s official WeChat mini program and the brand’s official website, the company said.
The COOKIES 7 RESET concept space in Shanghai served as a timed showcase and retail point during the exhibition run at JULU758.
For more details, TEAM WANG design recommended checking its official channels for release times and stock information.
