ANTEPRIMA WIREBAG debuts the Spring 2026 “Daily Sparkle” campaign, with South Korean singer Kim Chaewon of LE SSERAFIM modeling new looks that highlight the line’s modern elegance and lightness, the brand said.
The campaign reframes the signature WIREBAG from accessory to everyday highlight, pairing airy structures with luminous details so a single glint can elevate a casual outfit into refined, effortless style, ANTEPRIMA said in a statement.
ANTEPRIMA WIREBAG: LUCCHETTO II reimagined
For early summer, ANTEPRIMA reworks the classic LUCCHETTO II WIREBAG into a new, elegant form that keeps the collection’s signature rotating lock but presents the bag in a streamlined, cylindrical silhouette.
The shape aims for a relaxed, wearable polish, and the design is offered in two carefully graded sizes to suit day and evening needs, ANTEPRIMA said. The LUCCHETTO II is available in two sizes and includes an adjustable strap, allowing wearers to switch between shoulder and crossbody carry with ease.
Mini ANTEPRIMA WIREBAG models: BOXXIE and CONFETTO
Kim Chaewon also wears two mini WIREBAG styles that balance playfulness with refined detailing. The BOXXIE WIREBAG is compact with crisp edges, projecting a youthful, contemporary silhouette.
The CONFETTO WIREBAG answers with softer curves and a textured finish that complements more feminine looks, adding a polished highlight to everyday outfits.
Charms and Italian motifs
ANTEPRIMA is also offering a series of WIREBAG CHARMS that reference Italian lifestyle, such as pizza and espresso motifs, designed to inject whimsy and seasonal brightness into the collection.
The brand said the Daily Sparkle campaign aims to show how a WIREBAG detail can transform everyday dressing into a quietly confident expression of personal style, whether through the LUCCHETTO II’s refined hardware or the mini models’ contrasting silhouettes.
Kim Chaewon, a member of the South Korean girl group LE SSERAFIM, appears throughout the campaign wearing select looks from the ANTEPRIMA Spring 2026 collection, the brand confirmed.
