Levi’s Loose Prep campaign, fronted by ROSÉ, redefines prep style for fall 2026 with looser tailoring, layered proportions and relaxed denim silhouettes, Levi’s said.
In the brand’s fall 2026 collection, ROSÉ modeled a range of looser silhouettes including the Loose Taper jeans and Loose Boot jeans, paired with cropped trucker jackets, striped tops and tank tops to create a relaxed, layered look, Levi’s said.
Levi’s Loose Prep denim and silhouettes
The Loose Taper uses a mid rise tapered cut that narrows naturally at the hem to balance cropped tops, and a built in adjustable waist that allows multiple fits, Levi’s said. The Loose Boot offers a slight flare at the ankle to add a casual, throwback proportion when worn with layered tops.
The collection also includes the Loose Crop Trucker jacket, the Essential Ribbed Tank Top, the SUPER SOFT LONG SLEEVES POLO and a Vintage Long Sleeves shirt, making it easy to create varied layers and relaxed prep looks, Levi’s said.
Prices and where to buy Levi’s Loose Prep
Prices start at approximately $25 (originally 199 HKD), Levi’s said. The Loose Crop Trucker jacket is priced at approximately $127 (originally 999 HKD), and the Loose Taper Jeans are approximately $140 (originally 1,099 HKD), Levi’s said.
The collection is available at Levi’s stores in Tsim Sha Tsui’s Harbour City (a waterfront shopping complex), Mong Kok’s Langham Place (a shopping mall in Kowloon), Causeway Bay’s Times Square (a major shopping center), Kowloon Tong’s Festival Walk (a mall near several universities) and Sha Tin’s New Town Plaza (a large mall in the New Territories), Levi’s said.
Hong Kong shoppers can also receive a limited edition ROSÉ photo card, Levi’s said. Customers who register as new members of the Levi’s RED TAB™ program or who purchase select ROSÉ items from the collection will receive one card at random, while supplies last.
Levi’s described the Keep it Loose initiative as an effort to bring more personal expression to classic prep pieces by emphasizing comfortable proportions and easy layering, Levi’s said.
