Team Wang RESET launches as the seventh chapter of TEAM WANG design’s COOKIES series, the brand said, centering on creative director Jackson Wang (王嘉爾) and a rethink of how people build new ways of thinking and acting after acceptance.
Team Wang RESET limited concept space in Shanghai
To accompany the COOKIES 7 release, TEAM WANG design opened a temporary concept space called RESET at JULU758 in Shanghai. The space ran from April 25 to May 10, the company said.
The installation is organized into four stages titled ZERO OUT, COORDINATE, REBUILD, and RESET, designed to move visitors from outer impressions to inner perception, the brand said.
The overall palette is anchored in black. Lighting, glass transparency, and staggered LED screens shape the atmosphere. Interactive devices capture visitor images and project them back in real time, the brand said, extending the RESET theme from visuals and garments into a physical experience.
Next stage of perception and the RESET idea
Where the previous chapter, ACCEPTANCE, explored the coexistence of light and shadow, Team Wang RESET reframes existing perception after that acceptance, the brand statement said. Shadows are presented not as weakness but as signs of awareness and resilience.
RESET is described as a deliberate repositioning, a series of new beginnings that rebuild how decisions are made and choices are framed. The brand said the collection favors structure and intentional sensing over instinctive reaction.
Design language and visual system
Visually, Team Wang RESET uses a deliberately diluted neutral palette as its foundation. Smoke gray, sand, deep moss, dark brown, taupe, and khaki form a near natural color system intended to make color a supporting background for structure and material, the brand said.
Low saturation and a gray bias help move color from an expressive element to a base that carries silhouettes and fabric textures. The collection continues the label’s restraint and structural focus while marking an evolution in its identity.
The brand also said it is streamlining its visual signature from TEAM WANG design to a condensed mark, TWD, as part of the collection rollout. TWD appears as the new abbreviated identity in this series, the company said.
Release details and where to buy
TEAM WANG design listed three release channels for COOKIES 7 RESET: the official WeChat mini program, the brand website, and the temporary RESET concept space at JULU758 in Jing’an district, Shanghai (JULU758, Jing’an district).
For more information and imagery, TEAM WANG design posted the collection notes and look images on its official channels, the company said.
News outlets seeking comment may contact TEAM WANG design through the brand’s official media channels.
