Tiffany Titan jewelry by Pharrell Williams arrives as a new collaboration with Tiffany & Co., showcasing black titanium and 18K yellow gold in a collection built around a trident motif and a celebration of what the brand calls “Beauty in Blackness,” Tiffany & Co. said in a statement.
Tiffany Titan jewelry overturns classical high-jewelry conventions by drawing on the trident of the sea god Poseidon to express energy, agency, and strength, Tiffany & Co. said. The trident motif appears across necklaces, earrings, bracelets, and rings, where rounded chain links contrast with sharper spear-like details.
The collection is offered in 18K yellow gold and black titanium, with additional fully metal and pavé diamond options. Designers inverted the traditional diamond setting so that each stone is set with its pavilion up, a technique the company said is intended to maximize the stones’ brilliance. Black titanium’s naturally low reflectivity creates a strong contrast with polished gold and pavé diamonds, the brand added.
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Tiffany said the name Titan references sea mythology and the idea of an Atlantis ruler, and that it also shares a name with a neighborhood in Virginia Beach where Pharrell grew up. The company said the collaboration places a particular emphasis on celebrating black materials and finishes as a form of beauty.
Executive Producer: Angus Mok
Photographer: Studio W
Art Direction and Styling: Mimi Kong
Videographer: Kason Tam and Zenus Ng
Video Edit: Kason Tam
Model: Lera P. @ Synergy
Makeup and Hair: Wendy Lee
Special thanks to The Hari for the location
