Chanel recently released a new advertisement in Paris featuring brand ambassador Margot Robbie, revisiting Kylie Minogue’s “Come Into My World” on its 25th anniversary, to introduce the CHANEL 25 handbag and spotlight a new mini version for modern, everyday wear.
Tribute to Kylie Minogue’s “Come Into My World”
The new CHANEL 25 campaign stars Margot Robbie and pays tribute to the 25th anniversary of Kylie Minogue’s “Come Into My World,” with director Michel Gondry behind the camera. Kylie Minogue, the Australian pop singer, makes a surprise cameo. Set on the streets of Paris, the ad follows Robbie as she encounters multiple versions of herself, each carrying a different CHANEL 25 bag.
CHANEL 25 New Mini Version
The CHANEL 25 first appeared in 2025. The bag uses a more relaxed hobo silhouette and features two signature pockets, quilting, a leather-through-chain shoulder strap, and the interlocking CC logo, blending Chanel’s classic motifs with contemporary practicality. Worn casually, it projects effortless elegance and relaxed charm.
The bag is available in four sizes, and the new commercial focuses on the fresh mini version. Colors range from classic black, white, beige, and brown to metallic shades and vivid tones such as pastel yellow, mint green, orange, and pink. Materials include grained calfskin leather, suede calfskin, perforated calfskin, and denim, offering options for varied personal styles.
