Jennie Ray Ban glasses star Jennie of Blackpink has been named Ray Ban’s global brand ambassador and appears in the label’s first worldwide ad campaign, a minimalist shoot punctuated with deep red accents that echo her given name, Jennie Ruby Jane.
The campaign marks the first time Ray Ban has centered a global film around a single K pop star, and it pairs the singer with six different frames, including both sunglasses and optical styles.
Why Jennie fits the Ray Ban image
Jennie has worn Ray Ban on stage and off for more than a year, and fans and fashion observers had speculated about a formal partnership since she attended a Ray Ban event in Seoul last year. Her mix of pop star visibility and street style made her a natural choice for the brand.
She models six distinct frames in the campaign, each chosen to reflect a different facet of her aesthetic, from vintage inspired metal frames to bold cat eye shapes.
Jennie Ray Ban glasses: the six models she wears
Jennie signature, RAY BAN RX5449D 8464
The cat eye from the Player series is built for confident, fashion forward looks. The Asian design fits a lower nose bridge, features the brand’s signature rivets, and uses the frame curve to create a playful silhouette.
Jennie signature, RAY BAN RB3774D 001/9A
This model, designed for Asian face shapes, pairs flat lenses with clean temple lines to match Jennie’s edgy style. The lower nose bridge version balances avant garde form with comfort.
Jennie signature, RAY BAN RX3774VD 2993
A vintage inspired optical frame in an Asian design, this pair mixes a metal outline with a lower nose bridge for a comfortable, elegant shape that highlights Jennie’s poised style.
Jennie signature, DREA RB3783 003/81
The Drea uses a refined metal cat eye to deliver a distinct look, an easy way to inject retro flair into a modern outfit and a clear campaign highlight.
Jennie signature, RAY BAN ALIX, RB3781 001&80
The Alix model has a single lens, goggles inspired shape with slim metal temples and a streamlined outline, channeling a Y2K urban sensibility in a fashion forward package.
Jennie signature, RAY BAN DADDY O RB2016 601/31
The Daddy O suggests a futuristic take on classic shapes. Rounded rectangle lenses and the brand’s metal logo combine sport and style with a subtle vintage influence. This model has become one of Jennie’s everyday go to pieces.
How to shop the looks
All six frames featured in the campaign are part of Ray Ban’s current collection and are available through the brand’s retail stores and authorized optical dealers. Fans looking to copy Jennie’s styling should note the Asian fit options and the range of optical and sunglass lenses.
For quick reference, Jennie Ray Ban glasses appear in both sunglass and optical versions across these six models, making it easy to match a stage look or a daily street style outfit.
Jennie continues to influence K pop fashion and global eyewear trends as she brings her personal aesthetic to a major international label. The campaign reinforces Ray Ban’s place in contemporary celebrity driven style conversations.
