BTS member Jin is fronting LANEIGE’s NEO Cushion 3.0 campaign this year, promoting two cushion foundations and his favorite lip balms, to show how his skincare routine keeps his complexion flawless and his lips healthy and naturally colored.
What makes the man often called the most handsome face in the world so compelling?
Jin is known for a flawless complexion, subtly full lips, and a boyish face, and he maintains a perpetually youthful mindset. His calm, appealing presence comes not only from his features but from careful skin and lip care that create healthy skin tone and lip color. Here is a look at the base makeup and lip balms he favors, so you can try the same products.
LANEIGE and Jin reunite for a third collaboration
After Cream Skin and the Mewy cushion series, LANEIGE again tapped global brand ambassador Jin to represent the upgraded NEO CUSHION 3.0. Jin models two cushion finishes: one modern, refined matte, and one soft, luminous glow, giving options for different looks while highlighting his natural, well cared for skin.
Jin’s pick: LANEIGE NEO Matte Flawless Cushion Foundation
If you want a finely matte, weightless base, the Matte version Jin demonstrates is a strong choice. The brand’s patented three layer pore soft focus technology uses three ultra fine powders to fill pores, soften texture, and regulate oil, creating the poreless look seen on Jin. The formula includes Hydra Hold HA, a water locking hyaluronic acid, to keep skin comfortable and hydrated all day.
Jin’s pick: LANEIGE NEO Glow Cushion Foundation
For a natural, luminous finish, the Glow option is designed to improve skin texture over time with the brand’s glow renewing technology. It combines diamond powder and light enhancing oils to boost overall radiance, while Hydra Hold HA provides deep moisture for plump, resilient skin. The resulting glow complements Jin’s effortlessly standout complexion.
Jin’s pick: Freshian Pure Color Tinted Lip Balm
Jin’s subtly full lips always look healthy and vibrant, and Freshian Pure Color Tinted Lip Balm is one tool he uses. Photographers once captured him quietly applying it during a concert. The balm is lightweight and nourishing, adding a natural, soft flush while hydrating and subtly evening lip tone. It is an easy daily item to add for a Jin like lip color.
Jin’s pick: Fresh Yellow Sugar Anti aging Repair Lip Balm
To build the plump, smooth lips Jin has, underlying lip care is essential. Fresh Yellow Sugar Anti aging Repair Lip Balm contains sea fennel extract to smooth fine lines and define the lip shape. Hyaluronic acid microspheres help fill fine lines, and nourishing oils such as Cupuaçu seed oil work in concert to deeply repair and soften. This small balm is a practical investment in everyday anti aging lip care and fuller looking lips like Jin’s.
