Cartier has launched the new LOVE Unlimited collection in March 2026 in Hong Kong, updating its classic LOVE bracelet with a flexible second skin design to increase comfort and allow linked wear.
Flexible, soft jewelry innovation
The LOVE Unlimited line continues the legacy of the original LOVE bracelet, which debuted in New York in 1969. The new bracelet departs from the rigid form of the classic, using multiple rounded, patterned links that sit like a second skin for unprecedented comfort. Each link carries the signature screw motif, and every screw is hand polished. Vertical rounded engraving and the smooth screws create a rhythmic interplay that highlights Cartier s technical innovation and craftsmanship.
Precision engineering with a hidden clasp
To realize the design, Cartier s workshops and creative studio conducted hundreds of tests and adjustments, producing a patented hidden clasp mechanism. The bracelet is assembled from 200 miniature components, concealing any cut marks and presenting a smooth, ribbonlike gold surface. Uniquely, each bracelet can fasten to another through its clasp, and multiple bracelets can interconnect, symbolizing an unending bond.
LOVE Unlimited is available in white gold, rose gold, and yellow gold, making it suitable as a gift exchanged between partners or for paired wear. The collection also includes rings that mirror the bracelet s refined design and features.
Jeffrey Ngai models Cartier s new LOVE Unlimited collection
Hong Kong actor Jeffrey Ngai (魏浚笙) models the new LOVE Unlimited jewelry, demonstrating the appeal of stacked bracelets and matching rings inspired by the classic LOVE design.
