Loro Piana will present its 2025 Holiday Gifting limited time store at Pacific Place, Hong Kong, from Nov. 5 to Nov. 23, 2025, showcasing curated holiday gifts, personalized services, and a special campaign featuring influencer Elva Ni and her five year old son Virgil.
Loro Piana is offering personalization for Unito blankets and the Grande Unita scarf, giving shoppers a distinctive bespoke experience. The Grande Unita scarf, launched in the early 1980s, was the label’s first ready made item and marked the brand’s evolution from a fiber and fabric supplier into a fashion house. Woven from ultra fine cashmere, the scarf features Loro Piana’s signature “Frisson” surface finishing technique, which gives the exceptionally soft fabric a luminous sheen.
Loro Piana is offering personalization for Unito blankets and the Grande Unita scarf, giving shoppers a distinctive bespoke experience. The Grande Unita scarf, launched in the early 1980s, was the label’s first ready made item and marked the brand’s evolution from a fiber and fabric supplier into a fashion house. Woven from ultra fine cashmere, the scarf features Loro Piana’s signature “Frisson” surface finishing technique, which gives the exceptionally soft fabric a luminous sheen.
The brand’s first tableware collection, Punti a Maglia, expands its home goods offering. The tableware is produced in Limoges, France, where porcelain craftsmanship dates back to the mid 18th century, and each piece is crafted by skilled artisans.
ZTYLEZ invited influencer Elva Ni to participate in the campaign and she brought her son Virgil, age five, to the shoot. Elva wears pieces from Loro Piana’s 2025 fall and winter collection as mother and son create a holiday gift wishlist and explore the Loro Piana Holiday Gifting limited time store to select presents for loved ones. This holiday season, the brand encourages celebration of the joy of giving through thoughtful, refined gifts.
Loro Piana 2025 Holiday Gifting limited time store
Date: On now through Nov. 23, 2025
Hours: 10:30 a.m. to 7:30 p.m.
Location: L1, Pacific Place, 88 Queensway, Admiralty, Hong Kong, near shop 118
Executive Producer: Angus Mok
Art Director: Mimi Kong assisted by Yoanah Chan
Photographer: Kin Wai
Videographer: Alvin Kong
Video Edit: KENON Studio
Makeup: Janice Lam
Hair: Sing Tam assisted by Prudence
Special thanks to L’Envol at the St. Regis Hotel for the wonderful location